Today’s Rising Artist of the Day is O.B., whose name is the shortened version of another acronym O.B.I.E. – One Brother in Evolution. After spending his teenage years through the streets of Paterson, NJ under the alias O.B., O transferred the name into his hip-hop career and added a degree of righteousness aspires to reaching. Often characterized as a head figure of the group, O does more to keep everyone in the family motivated and strong musically; allowing them to feed off the energy he brings.
Musically, he is as diligent as he is talented. His fluid changes in vocal patterns, drawls and lyrical deliveries can make him sound like Black Thought, Nas, Kanye, or Talib Kweli. With a “yet-to-see-soon-to-come” catalog that rivals three greatest hits albums and scattered collaborations forthcoming, O.B. will soon prove to be a formidable musical force.
It’s not just musical talent that makes an artist great, but the ability to inspire, and O.B. possess both of these, which is why he is a rising artist. His music tells a story and entertains you from start to end. “You and I” (below) is a pretty great example of what makes O.B. special. Listen to it below and become a believer.